Founders Julian Oquendo and Alejandro Pardo, from Medellin, started with this idea in 2010 where they wanted to cater to different lifestyles in a drink product. They called this Hatsu Tea. The name of this Tea means: To start. Hatsu also means: global, visionary, traveler, happy, sensible, artistic, curious, wonderful, charming and aware. This Colombian brand has been growing since 2010 and has become an excellent way to create healthy habits. Hatsu not only has teas, but also has milk and snacks. However let's talk about this tea which consists of nine exotic flavors such as: Lilac cherry blossom, blue pomegranate and yellow starfruit and lotus blossom, among others. It's not only famous in Colombia, but also countries like Australia, Arab Emirates, South America and USA. Hatsu has been able to reach these places thanks to its Marketing strategy in social media, which consists of showing people's experiences with their product . Experiences like letting people post...
Social Media Monitoring Project Part 2 ENERGY DRINKS SURFING ON SOCIAL MEDIA Hello, My communicators lens. The las week we talked about Red Bull, Monster, Rockstar energy drinks and their social media monitoring project part 1. Today we are going to discuss and find out the second part which addresses: goals, and including recommendations based on the groundswell book. Let's star this asking you something: how does monster energy uses social media Marketing? Find out what platforms they use and how they engage with their customers. In a nutshell, we found out in the last week that Red Bull is at an interesting point in its history. After breaking records in the world of marketing with its campaign "Red Bull Stratos” and being the most recognized energy drink in every country in this earth thanks to its insistent brand image over the years, Red Bull begins to fall in sales and cease to be the absolut...
Reading Reflection #3 chapters 9– 12 of the book Groundswell by Charlene Li and Josh Bernoff. THE GROUNDSWELL INSIDE YOUR COMPANY Hello all, today I am going to talk about a topic from the Groundswell book . How all of you already read is about the groundswell inside your company. In this blog, we have referred several times to the groundswell which it is taking advantage of the social media, and as the incursion into them allow us to have a different vision of business management and the benefit that we can get from it, since it is a world that keeps changing. Now is time to talk about the groundswell inside of the companies. Groundswell literally means " swirl ". Metaphorically, it represents the wave of interaction, between people and people with companies. Social democratization that has universalized the use of the Internet, and it is threatening to take many companies ahead that are not aware of this change. In the way they listen, talk, energi...
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