Founders Julian Oquendo and Alejandro Pardo, from Medellin, started with this idea in 2010 where they wanted to cater to different lifestyles in a drink product. They called this Hatsu Tea. The name of this Tea means: To start. Hatsu also means: global, visionary, traveler, happy, sensible, artistic, curious, wonderful, charming and aware. This Colombian brand has been growing since 2010 and has become an excellent way to create healthy habits. Hatsu not only has teas, but also has milk and snacks. However let's talk about this tea which consists of nine exotic flavors such as: Lilac cherry blossom, blue pomegranate and yellow starfruit and lotus blossom, among others. It's not only famous in Colombia, but also countries like Australia, Arab Emirates, South America and USA. Hatsu has been able to reach these places thanks to its Marketing strategy in social media, which consists of showing people's experiences with their product . Experiences like letting people post...
Reflection chapters 5 – 8 of the book Groundswell by Charlene Li and Josh Bernoff. Seduce = persuade Brands listening to the, talking with the and energizing Groundswell Welcome to another blog in the communicator's lens. We all know that to seduce is to provoke attraction consciously, where the ability to induce a person to do a certain action or participate in a certain behavior that ends up being persuasion. The groundswell has the power to seduce = persuade and to influence the lives of others if you know how to listen, talk, enthuse it. Today we know that it is no longer enough for brands to show us the quality, quantity, variety of their products, but to create an important link in our lives in three important moments: before, during and after will be everything if they want to retain us. It means, a link that narrows us and makes us feel special, as part of your family. Of course, making a connection between us, that would generate ...
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