Founders Julian Oquendo and Alejandro Pardo, from Medellin, started with this idea in 2010 where they wanted to cater to different lifestyles in a drink product. They called this Hatsu Tea. The name of this Tea means: To start. Hatsu also means: global, visionary, traveler, happy, sensible, artistic, curious, wonderful, charming and aware. This Colombian brand has been growing since 2010 and has become an excellent way to create healthy habits. Hatsu not only has teas, but also has milk and snacks. However let's talk about this tea which consists of nine exotic flavors such as: Lilac cherry blossom, blue pomegranate and yellow starfruit and lotus blossom, among others. It's not only famous in Colombia, but also countries like Australia, Arab Emirates, South America and USA. Hatsu has been able to reach these places thanks to its Marketing strategy in social media, which consists of showing people's experiences with their product . Experiences like letting people post...
Reading Reflection #3 chapters 9– 12 of the book Groundswell by Charlene Li and Josh Bernoff. THE GROUNDSWELL INSIDE YOUR COMPANY Hello all, today I am going to talk about a topic from the Groundswell book . How all of you already read is about the groundswell inside your company. In this blog, we have referred several times to the groundswell which it is taking advantage of the social media, and as the incursion into them allow us to have a different vision of business management and the benefit that we can get from it, since it is a world that keeps changing. Now is time to talk about the groundswell inside of the companies. Groundswell literally means " swirl ". Metaphorically, it represents the wave of interaction, between people and people with companies. Social democratization that has universalized the use of the Internet, and it is threatening to take many companies ahead that are not aware of this change. In the way they listen, talk, energi...
Hello everybody, welcome back to my communicator's lens. I have to tell you that I’m not a fan of energy drinks but my best friend is. Even though, I don't use energy drinks at all I know a lot about them because of their marketing. For instance, I know about two famous brands: Red Bull and Monster energy drinks. For this block I did a report about social media monitoring of Red Bull and two of its stronger competitors Monster Beverage and Rockstar because I wanted to know how do the energy industry uses social media to attract consumers? SOCIAL MEDIA MONITORING RED BULL ENERGY DRINK AND TWO OF ITS STRONGER COMPETITORS MONSTER BEVERAGE AND ROCKSTAR The energy drinks industry embraces beverages such as: energy drinks, energy shots and energy drink mixes. Those energy drinks are known as drinks that assurance to give the consumer an extra energy boost. They are typically high in caffeine and contain...
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