Founders Julian Oquendo and Alejandro Pardo, from Medellin, started with this idea in 2010 where they wanted to cater to different lifestyles in a drink product. They called this Hatsu Tea. The name of this Tea means: To start. Hatsu also means: global, visionary, traveler, happy, sensible, artistic, curious, wonderful, charming and aware. This Colombian brand has been growing since 2010 and has become an excellent way to create healthy habits. Hatsu not only has teas, but also has milk and snacks. However let's talk about this tea which consists of nine exotic flavors such as: Lilac cherry blossom, blue pomegranate and yellow starfruit and lotus blossom, among others. It's not only famous in Colombia, but also countries like Australia, Arab Emirates, South America and USA. Hatsu has been able to reach these places thanks to its Marketing strategy in social media, which consists of showing people's experiences with their product . Experiences like letting people post...
Social Media Monitoring Project Part 2 ENERGY DRINKS SURFING ON SOCIAL MEDIA Hello, My communicators lens. The las week we talked about Red Bull, Monster, Rockstar energy drinks and their social media monitoring project part 1. Today we are going to discuss and find out the second part which addresses: goals, and including recommendations based on the groundswell book. Let's star this asking you something: how does monster energy uses social media Marketing? Find out what platforms they use and how they engage with their customers. In a nutshell, we found out in the last week that Red Bull is at an interesting point in its history. After breaking records in the world of marketing with its campaign "Red Bull Stratos” and being the most recognized energy drink in every country in this earth thanks to its insistent brand image over the years, Red Bull begins to fall in sales and cease to be the absolut...
RADIOHEAD "IN RAINBOWS" PRE - RELEASE STRATEGY Hello, everyone again, today, in the communicator's lens, we want to talk about how the music industry or some of our artists, favorite bands have used the Internet platforms, and some creative marketing strategies to get directly to their fans and make the release of their albums a media milestone. Well, this is the case of "In Rainbows" seventh album of the English rock band Radiohead, which was released for the first time on October 10, 2007, as a digital download from the band's website . The curious thing is that the musicians encouraged their fans to "pay what you want", even nothing for the download of the album. The fans, and of course everyone who had access to the internet had the privilege of downloading the complete “in rainbows" album, at the price that they wanted to. This happened in an 8 week period of time, shortly after they physically released their album and co...
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