ORIGINAL #1 COLOMBIAN BRAND: HATSU TEAS, THE SECRET BEHIND THIS TEA. Original Post #1
Founders Julian Oquendo and Alejandro Pardo, from Medellin, started with this idea in 2010 where they wanted to cater to different lifestyles in a drink product. They called this Hatsu Tea. The name of this Tea means: To start. Hatsu also means: global, visionary, traveler, happy, sensible, artistic, curious, wonderful, charming and aware. This Colombian brand has been growing since 2010 and has become an excellent way to create healthy habits. Hatsu not only has teas, but also has milk and snacks. However let's talk about this tea which consists of nine exotic flavors such as: Lilac cherry blossom, blue pomegranate and yellow starfruit
and lotus blossom, among others.
It's not only famous in Colombia, but also countries like Australia, Arab Emirates, South America and USA. Hatsu has been able to reach these places thanks to its Marketing strategy in social media, which consists of showing people's experiences with their product . Experiences like letting people post on Instagram what they think about their products, how they mix their drink, to tell their stories. Also, the Colombian brand has a specific Hashtag, #HatsuLovers, that they use for monitoring their clients.
Additionally, they play with their creativity and the tea has a special colorful bottle that represents emotions, moments consciousness, so that, every consumer will have the motivation of wanting to share through photographs what they think about the drink and also what they do with the bottle, whether it is decorations in a room or a flower vase.
According to Groundswell, networking offers us multiple channels that give us the possibility of publishing our work, creating, brands, on the networking, so that, other people can find it and consume it quickly. Hatsu is not the only brand in the world that started growing thanks to social media.
Networking is a social phenomenon that consists of customers having access to product information, the opportunity of buying the product, and also expressing their opinions about it. They can do all of this without having to go to the company, thus making the product successful, but also helping to develop the product into something preferred by the people using the product.
In this century, where everything revolves around social media and blogs, every new brand needs to roll into this new technological era and try to feel comfortable to explore and let their clients be part of the process. It means, that right now the groundswell has changed the balance of power, as found in the book of Charlie Li and Josh Bernoff. The idea of connecting with people goes beyond the product because it is more important to know how the consumer feels, what the consumer wants, and also how the consumer can provide ideas to the brand or company from their experience to improve the company.
Thank you so much!
and lotus blossom, among others.
Additionally, they play with their creativity and the tea has a special colorful bottle that represents emotions, moments consciousness, so that, every consumer will have the motivation of wanting to share through photographs what they think about the drink and also what they do with the bottle, whether it is decorations in a room or a flower vase.
Networking is a social phenomenon that consists of customers having access to product information, the opportunity of buying the product, and also expressing their opinions about it. They can do all of this without having to go to the company, thus making the product successful, but also helping to develop the product into something preferred by the people using the product.
In this century, where everything revolves around social media and blogs, every new brand needs to roll into this new technological era and try to feel comfortable to explore and let their clients be part of the process. It means, that right now the groundswell has changed the balance of power, as found in the book of Charlie Li and Josh Bernoff. The idea of connecting with people goes beyond the product because it is more important to know how the consumer feels, what the consumer wants, and also how the consumer can provide ideas to the brand or company from their experience to improve the company.
Thank you so much!
Hi Maria,
ReplyDeleteI'm very like your topic. It is very interesting for me to know hatsu tea. Special color bottle express emotion, I'm very like this idea! I am totally agree with you that clients be part of the process. I think this is very important key for company development.
Maria, thank you for sharing with us this beautiful brand!
ReplyDeleteI particularly like the part with bottles. Hatsu did well by making their bottles look worthy of being posted on Instagram. I mean, their customers just cannot help taking a pic of a bottle and sharing it with their followers.
In the era of social media brands should put every effort in making their products photogenic to attract more clients. With regard to food and drinks, it is not enough for them to be just tasty, but they also should look exquisite. For example, there is an ice-cream brand Eggloo in Chinatown in New York that makes ice-cream which would perfectly fit Instagram users' feed. I follow an Instagram blogger who travelled all the way to that place just to take a picture of it and post it!
See, flavor does not matter any longer and brands should adjust to it.