The Communicator's Lens

    Reflection of chapters 1-4 of the book Groundswell by Charlene Li and Josh Bernoff.  Working, marketing means today in the future (is)… Have you ever heard about digital inclusion ? We might have heard about inclusion in different kinds of ways. At least, I know that I have. While I was going through chapter by chapter in the Groundswell book this word came to mind. I would like to share my reflection about those four chapters from the book and will say that my reflections so far are in two positions: 1) Digital inclusion requires three factors for its operation: computer, access to the network, and who masters those tools. The digital inclusion is a democratization of the process of accessing information technology. We have to considering that it is not only used to collect information but also to generate content that is critical and improves living conditions. 2) The markets are conversational, due to the social phenomenon tha

Founders Julian Oquendo and Alejandro Pardo, from Medellin, started with this idea in 2010 where they wanted to cater to different lifestyles in a drink product. They called this Hatsu Tea. The name of this Tea means: To start. Hatsu also means: global, visionary, traveler, happy, sensible, artistic, curious, wonderful, charming and aware. This Colombian brand has been growing since 2010 and has become an excellent way to create healthy habits. Hatsu not only has teas, but also has milk and snacks. However let's talk about this tea which consists of nine exotic flavors such as: Lilac cherry blossom, blue pomegranate and yellow starfruit and lotus blossom, among others. It's not only famous in Colombia, but also countries like Australia, Arab Emirates, South America and USA. Hatsu has been able to reach these places thanks to its Marketing strategy in social media, which consists of showing people's experiences with their product . Experiences like letting people post