The Communicator's Lens

Social Media Monitoring Project Part 2   ENERGY DRINKS  SURFING  ON SOCIAL MEDIA   Hello, My communicators lens. The las week we talked about Red Bull, Monster, Rockstar energy drinks and their social media monitoring project part 1. Today we are going to discuss and find out the second part which addresses: goals, and including recommendations based on the groundswell book. Let's star this  asking  you something: how does monster energy uses social media Marketing? Find out what platforms they use and how they engage with their customers. In a nutshell, we found out in the last week that Red Bull is at an interesting point in its history. After breaking records in the world of marketing with its campaign "Red Bull Stratos” and being the most recognized energy drink in every country in this earth thanks to its insistent brand image over the years, Red Bull begins to fall in sales and cease to be the absolute leader in the prod

Reading Reflection #3 chapters 9– 12 of the book Groundswell by Charlene Li and Josh Bernoff.  THE GROUNDSWELL INSIDE YOUR COMPANY  Hello all, today I am going to talk about a topic from the Groundswell book . How all of you already read is about the groundswell inside your company. In this blog, we have referred several times to the groundswell which it is taking advantage of the social media, and as the incursion into them allow us to have a different vision of business management and the benefit that we can get from it, since it is a world that keeps changing. Now is time to talk about the groundswell inside of the companies. Groundswell literally means " swirl ". Metaphorically, it represents the wave of interaction, between people and people with companies. Social democratization that has universalized the use of the Internet, and it is threatening to take many companies ahead that are not aware of this change. In the way they listen, talk, energi

Hello everybody, welcome back to my communicator's lens. I have to tell you that I’m not a fan of energy drinks but my best friend is. Even though, I don't use energy drinks at all I know a lot about them because of their marketing. For instance, I know about two famous brands: Red Bull and Monster energy drinks. For this block I did a report about social media monitoring of Red Bull and two of its stronger competitors Monster Beverage and Rockstar because I wanted to know how do the energy industry uses social media to attract consumers?  SOCIAL MEDIA MONITORING  RED BULL ENERGY DRINK AND TWO OF ITS STRONGER COMPETITORS MONSTER BEVERAGE AND ROCKSTAR The energy drinks industry embraces beverages such as: energy drinks, energy shots and energy drink mixes. Those energy drinks are known as drinks that assurance to give the consumer an extra energy boost.  They are typically high in caffeine and contain additional ingredients including ta